Avery Dennison and By-Health Partner to Keep Liner Waste Out of Landfills
SHANGHAI, China, September 10, 2018 - Avery Dennison, a global materials science and manufacturing company today recognized By-Health Co. Ltd., a China’s health supplements company, as the first brand owner to partner in the Avery Dennison Liner Recycling Program in China. Through this program, label liner is collected for recycling, thereby saving on waste disposal costs and preventing environmental impact from landfill or incineration.
Traditionally, label liner recycling programs require a complex process of collection and sorting, which can be a deterrent for companies who want to recycle. “As part of our goal to eliminate 70 percent of liner and matrix waste from our value chain by 2025, we are building a network of recyclers to help converters and brands reduce and reuse label waste,” said Roger Machado, vice president and general manager, Label and Graphic Materials North Asia Pacific, Avery Dennison. “We are proud to offer a liner recycling service as a solution that will enable brands like By-Health to meet their sustainability commitments. We believe that together, we can solve the problem of label waste,” said Machado.
Since joining the program, By-Health has diverted over 100 metric tons of release glassine liner from landfills into recycled products such as corrugated boxes, through recycling partner Taiwan based Yuen Foong Yu Group.
“By-Health focuses on improving the quality of life,” said Gang Jiang, deputy general manager of By-Health. “And we believe that maintaining environmental sustainability is central to increasing the quality and longevity of healthy life for society. Through Avery Dennison’s liner recycling program, we are making an active contribution to address today’s sustainability issues and contribute to a better future for our customers by making our world-class nutritional products available in packaging that fits our company culture and values.”
Avery Dennison has identified recyclers of matrix and liner materials in every major region of the world as it continues to build an industry solution to liner and matrix waste that is available to all converters and end users.
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
Established in October 1995, By-Health entered the dietary supplements industry in 2002 and soon became a leading brand in China. Sourcing materials from 23 countries, By-Health has developed into the “United Nations of superior nutritional supplements”. In addition to providing quality supplements, By-Health focuses on improving healthcare and quality of life. In align with the strategy of consumer-orientation, By-Health is upgrading from product marketing to value marketing as it transits from being a mere product supplier to an integrated health intervention solution provider to deliver even greater health benefits to customers.