NYCxDesign Week Star Attraction is a Nine Foot Tall Glass Cube
Bright New Things Take Times Square installation is the culmination of the winning works from the Avery Dennison and Arts Thread global design competition
NEW YORK - MAY 2, 2018: Avery Dennison is powering one of the most eye-catching exhibits at Design Pavilion during this year’s NYCxDESIGN. The exhibit showcases the winning designs from the Bright New Things competition, launched by the materials science and manufacturing company, to showcase the work of four young artists — and the innovative capabilities of Avery Dennison in a whole new way:
Date: May 12 – 20, 2018
Time: 11 AM – 9 PM, daily
Bright New Things Take Times Square is the culmination of a global design competition, held by Avery Dennison in partnership with Arts Thread, in which students and recent graduates in art and design were invited to reimagine everyday household objects using Avery Dennison graphic materials. The objects the four winning artists reimagined are being showcased in a nine foot by nine foot glass cube as part of Design Pavilion. New VelaTM Dynamic Display System technology will turn the cube’s glass walls into a digital display screen, cycling between rich color and videos of our artists at work. At intervals, the walls will become transparent to reveal the art within. As visitors walk around the cube, Avery Dennison JanelaTM smart-products platform will enable smartphones to connect directly to the installation, encouraging a QR code match-up and scan challenge, to unlock spot prizes throughout the day.