Wine & Spirits Innovation Day

Italian winemakers and package designers get a taste of luxury packaging trends at our Wine & Spirits Innovation Day

It was a hard job, but someone had to do it:

On a beautiful June day near Verona, more than 45 graphic designers and marketers from across Italy’s wine industry gathered amid the rustic, sun-dappled tranquility of La Foresteria Serego Alighieri to learn about trends and innovation in premium and luxury packaging. With our partners, bottle-maker Estal and hot foil and stamp manufacturer Kurz Luxoro, we presented a day of expert talks on such topics as change in the Italian wine industry, the contribution of packaging design to brand equity, sustainable packaging, and more. Naturally, we capped the day with a bit of wine-tasting.

For all the learning and networking that took place, the day was ultimately a feast for the senses—a hands-on reminder of how color, texture and shape can move consumers and stand apart on the shelf in this most sensual segment. We invite you to feast your senses on the video above, which captures many beautiful moments from an inspirational day. Many thanks to our partners, presenters, and attendees for making it happen.


Black Collection

Sensorial Collection

What makes a wine label say ‘buy me’?