On July 10, Coresight Research attended the Rethink Connect Experiential Marketing Symposium in New York City. Founded by Dalia Strum, an entrepreneur and educator at the Fashion Institute of Technology, the invite-only event was attended by more than 100 professionals and featured discussions led by business leaders from Google, Refinery29, Ritz-Carlton, the Miami Marlins, the Council of Fashion Designers of America, DVF and Maman.
Speakers at the event shared brand strategies and ways to create positive brand connections that increase trust and conversion rates. Industry leaders and creatives discussed the value of shareable moments in retail environments, how companies are using experiences to boost brand awareness among new consumer audiences, and how white-glove service and “wow” moments help increase brand loyalty.
At the symposium, Avery Dennison sponsored an installation (@JoshuaVides) where people became the art. The experience, filmed by OM Digital, highlighted that anyone can be a content creator and that people are looking to share moments that capture an experience. Mike Colarossi, Avery Dennison’s VP of Innovation, Product Line Management and Sustainability, said that the company participated in the symposium because it believes in uniting strong “visual visionaries” and showcasing the power of experiences and the art of pioneering designers.
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