New Avery Dennison Complete Compliance: The Reliable Choice

EUROPE—OEGSTGEEST, the Netherlands — April 6, 2017 — Avery Dennison Label and Packaging Materials has created a new set of tools designed to help customers choose products that are fully compliant with regulations.

Burak Sahbaz, director paper and variable information, Avery Dennison Europe, said that Complete Compliance is about working with converters and brand owners – supporting them in meeting all necessary regulatory demands: “Avery Dennison has created a package of services and portfolios help solve our customers’ challenges in the compliance landscape. Label converters can now offer materials to their customers with confidence, knowing that any offering in the Complete Compliance range is fully compliant with regulation.”

Cor Verhart, director Compliance for Europe said that certificates and statements are crucial for Avery Dennison’s customers: “So we can support converters more quickly and easily, we have created an online application. It can generate immediate customized compliance statements for converters, which can be downloaded straight away.

Support extends beyond immediate application needs; Reliable, complete and up-to-date compliance information can be found on the new Complete Compliance portal. The portal covers a large amount of information on the various (EU) regulations, and also links to a number of compliant portfolios including food and direct fatty-food approved products; British Standard (BS) 5609 labelling; and the current listing on SVHC, such as BPA-free materials. Cor Verhart said that the goal of the new website was to meet all compliance needs in one place whenever possible: “The breadth of projects supported by Avery Dennison’s experts around the globe means that all current regulations are taken into account, and a close watch is maintained on future trends. If a trend is emerging, we want converters to know ahead of time.”

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About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at


New Avery Dennison complete compliance: the reliable choice. (Photos: Avery Dennison, PR355)