Avery Dennison Announces New Focus on Outdoor Labeling

Seven portfolios offer a range of innovative PS and non-PS label solutions to help converters grow their outdoor business

NORTH AMERICA—MENTOR, OHIO, February 22, 2017  — With a legacy in high-performance adhesive manufacturing, Avery Dennison Label and Packaging Materials is using its expertise to help speed label selection with dozens of label and packaging solutions designed to weather the great outdoors. From flexible packaging solutions to prime films, synthetic tag materials and outdoor overlaminates, the company is making it easy for converters and brand owners to maximize opportunity in the growing outdoor products market.

Blossoming outdoor opportunities

According to a recent report by Global Industry Analysts, Inc., the global market for Outdoor Appliances and Power Tools is forecast to reach 118 million units by 2020, driven by the trend towards outdoor living and the ensuing rise in demand for tools and accessories in outdoor living, landscaping and gardening. Outdoor materials, services and equipment represent a $2 billion dollar growth industry, with many applications in the segment requiring label materials that can withstand the test of time and elements like rain, snow, and even harsh chemicals. Avery Dennison is meeting the need with seven label portfolios engineered for a wide variety of outdoor applications.

Seven portfolios for one-stop solutions

All the portfolios focused on outdoor offer constructions optimized for a wide range of substrates, operating conditions, and factors like chemical or sun exposure. Where appropriate, many constructions are recognized by UL(R) and CSA for the application. Converters can simply adopt the Avery Dennison file, saving significant cost and effort.

The seven portfolios include three new options from our Select Solutions Collection of application-specific portfolios:

  • Select Solutions Outdoor Overlaminates Portfolio
    This portfolio of specialty overlaminates provides superior conformability and excellent abrasion resistance for applications which require two-, three-, or even five-year durability. These overlaminates can provide consistent legibility and readability over the life of your outdoor products without shrinking, cracking, degrading, scuffing or abrading – thus meeting the requirements of many original equipment manufacturer standards.

  • Select Solutions Safety and Warning Portfolio
    UL-recognized constructions for conveying information about the safe operation of power equipment. Reliable solutions designed to perform on a broad range of surfaces commonly subjected to climate or chemical exposure. 

  • Select Solutions HVAC Portfolio
    UL, CSA and ANSI compliant labels for equipment -- such as furnaces, air conditioners, water heaters, pumps, radiant flooring and dehumidifiers -- that operate under intense conditions.

          Additional Select Solutions offerings introduced earlier that meet outdoor labeling needs include:

  • Select Solutions Removables Portfolio
    Residue-free, clean label removal for a variety of garden and outdoor tools. A broad selection of purpose-built removable labels, this portfolio provides the targeted solutions needed in outdoor applications, with stable tack across the label’s lifespan and the substrate versatility needed.
  • Select Solutions Reclosure Portfolio
    Peel and reseal constructions for dry and damp contents such as fertilizer, planting mixes and soil. These cost-effective closure alternatives combine user-friendly convenience with branding.

And lastly, our Prime Films and Rapid-Roll synthetic tags offer benefits for converters looking to grow their outdoor labeling business.

  • Prime Films Portfolio
    Whether for outdoor product containers with simple and flat curves … bottles with slight compound curves … or tubs and jugs with complex contours and curves … the prime films portfolio works in a variety of ways to achieve the brand look needed in the outdoor marketplace. From labels for lawn and garden equipment to fertilizer and seed, these rigid, semi-conformable and fully conformable films offer a range of performance benefits like exceptional conformability, superb clarity and outstanding adhesion. It all adds up to WOW -- a wider operating window that delivers greater shelf appeal.
  • Rapid-Roll® Synthetic Tags
    Solutions that print and finish like paper with the durability of plastic. These products provide superior, cross-direction strength, making them ideal for demanding outdoor applications such as tags, bags and seeds.

Growth Opportunities for converters

According to David Collins, Marketing Director, Specialty at Avery Dennison, the outdoor marketplace offers sizable growth opportunities for 2017. “Outdoor label requirements are constantly evolving to offer the extended durability needed and keep pace with product innovation,” Collins said. “Converters who take advantage of our outdoor-focused portfolios will find it easier than ever to capitalize on the all-out opportunity represented by the outdoors marketplace.”