White Papers Overview

Consumer research and insights
As pressure-sensitive labels become more prevalent in the marketplace, consumers have begun to voice strong preferences about this remarkable technology. Here you’ll find research and insights on these high-performing labels and discover what makes them so appealing to consumers.

White Papers

Measuring the Impact of Label Materials on Craft Beer Purchase Decisions

The number may seem far greater when consumers go to the store to select a craft beer. The product label, however, can attract consumer attention and drive purchase intent, according to a new study conducted by Package InSight at Clemson University and sponsored by Avery Dennison.

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Quality That's Clear Wins Jam Buyers

Study shows pressure-sensitive plastic labels more appealing than paper for jams and jellies Specifically for quality, the plastic label was determined to hold a statistically significant advantage over the paper label.

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Pasta Sauce Shoppers See Freshness

Study shows pressure-sensitive plastic labels show more product through the packaging than paper for pasta sauce Consumers felt a clear plastic label best communicated the following important product associations: Contemporary, Unique, Premium Product, Environmentally Friendly, Authentic

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Tea Drinkers Favor Pressure-Sensitive Labels

Study shows pressure-sensitive plastic labels significantly preferred for ready-to-drink tea application. When asked why they preferred the transparent pressure-sensitive label, consumers most often cited the visibility of the tea through the labeled container as the dominant reason.

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Shelf Appeal Drives In-Store Purchasing

The beauty of a brand lies in the eye of the consumer Consumers spend just seconds at the shelf deciding what product to buy. Innovative labeling and packaging are the primary differentiators for influencing in-store purchasing decisions and brand recognition.

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Digital Represents Wave of the Future for Label Printing

Technology supports and complements converters Flexo operations Digital is coming on strong in the label printing industry, offering converters the opportunity to provide cost-effective labels with photographic-quality graphics, lively colors and snappy text.

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