Digital Printing

 

Investment in digital printing technology is growing rapidly, and no wonder. Printing labels digitally meets many needs for brands, helping to improve differentiation, sustainability, and efficiency in production and across the supply chain.

Avery Dennison digital label solutions help brand owners to increase sales using multi-versioning and mass customization. Digital labels also enable fresher, more relevant communication with consumers via quick changeovers and variable information printing. Printing on demand also drastically reduces the costs associated with inventory and revisions. We’re at the forefront of the growth and evolution of digital printing. As the label-industry pioneer, we wouldn’t have it any other way.

Printing Technologies
Digital label printing is performed with many different technologies—HP Indigo, Xeikon Label, UV-inkjet, and water-based inkjet among them—and each has its own advantages. We have experience with all of them, and our technical teams can help you select the right printing and label material combination for your needs.

Interested in learning more? The technical overviews below are a good introduction. For more information, reach out to us here.

Digital Innovation
In 2012, Avery Dennison became the first HP Global Preferred Partner for self-adhesive media on HP Indigo digital presses. We’ve offered innovations in digital printing solutions every year since. At Labelexpo 2017, we launched two new solutions for water-based and UV-based inkjet printing. Both enable users to achieve premium labelling combined with personalisation and customisation.  


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