Some of the world’s leading brewers are switching to pressure-sensitive beer labels to improve shelf impact and increase market share. The no-label look, in particular, is sweeping the market. For both beer can labels and beer bottle labels (including craft beer label design), we’re leading the way with products that offer creative freedom, an enhanced brand image and a distinctive look that captures customer awareness and helps boost sales.
The physical shape of beverage packaging is a key element of the brand experience. The pairing of contoured packages with eye-catching labels opens new possibilities for product differentiation. Avery Dennison offers a wide variety of specialized films, papers, and sustainability-oriented materials designed for all types of label shapes and sizes, specially designed for beverage-label printing. Why pressure-sensitive? Because you can cut process scrap rates, achieve higher application speeds, and increase your line capacity. Our labels can incorporate on-product promotions, enable recycling with easily removable adhesives, and even track packages efficiently with RFID.