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Side Project Brewing makes a bold statement with labels. A bold label presentation—both the design, and even the label material—counts for a lot. It creates a more memorable drinking experience, and can even alter a consumer’s perception of a beer’s value. Recent research by the Clemson University CUshop™ Consumer Experience Laboratory shows that beer labels printed on higher-end materials are likely to be perceived as more expensive than those with paper labels.
Case Study: Side Project Brewing
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